StartProto: manufacturing ERP and MES
An ongoing product design partnership since 2022 with StartProto, an AI-powered ERP and MES platform for discrete manufacturers in the United States.
Key facts
- Client: StartProto, Inc., United States.
- Software: ERP and MES for discrete manufacturing.
- Partnership since 2022: a UX redesign, then new features, a multi-role interface, a design system and a rebrand.
- Reported results: 212% new-client growth, 3.7× user engagement, 3× ARR growth, and 82% of new clients citing the UI as a deciding factor.
These figures are reported in the Redbrix StartProto case study. The published summary does not provide a complete measurement period, baseline or methodology. They should not be interpreted as an isolated causal effect of design.
Context
StartProto was founded by Georgia Tech graduates to modernise manufacturing operations. Its users found the original product hard to navigate, and the cluttered interface slowed adoption in a competitive manufacturing software market.
Scope
- Product architecture, UI and UX design, interactions, a design system and brand identity
- Quotes: clearer status markers, sales insights and an AI assistant that reads CAD drawings to prefill RFQ line items and match parts to inventory
- A customer web portal, designed from scratch, for RFQ submission, quote review, PO upload and digital approval, moving this work out of email
- Scheduling: live job status, resource views, smart filtering and a TV dashboard mode for the floor
- Shop-floor operator interface: job oversight, pre-operation checklists and run controls
- Purchasing: a demand-driven list for one-click purchase orders across jobs and vendors
- A dashboard that brings sales, purchasing, production and quality into one switchable view
- Technical depth had to stay while the product became usable for shop-floor personnel.
- The product competes with other manufacturing software, so the interface affects sales as well as daily use.
What changed
| Measure | Result |
|---|---|
| New-client growth | 212% |
| User engagement | 3.7× |
| ARR growth | 3× |
| New clients who cite the UI as a deciding factor | 82% |
Tim Felbinger, Founder & CEO of StartProto, Inc.: “New clients said the new UI was one of the main reasons for choosing StartProto.”
Sources: redbrix.co, ERP and MES UI/UX redesign for discrete manufacturing · redbrix.co, ERP UI/UX design