ERP and MES UI/UX redesign for discrete manufacturing
Redbrix redesigned StartProto's manufacturing ERP and MES, from quoting and scheduling to purchasing, the customer portal and AI agents. The new UI became a key selling point for new clients.
startproto.com
startproto.com
About client
StartProto was founded by Georgia Tech graduates to modernize operations for manufacturing facilities. Their platform covered everything from job scheduling to inventory management, but users found it difficult to navigate. They partnered with Redbrix to improve usability, simplify workflows and add AI agent capabilities.
Industry
Manufacturing Software
Services we provided
– Product architecture
– UI design
– UX design and interactions
– Design system
– Brand identity
– UI design
– UX design and interactions
– Design system
– Brand identity
Challenge
StartProto needed to balance technical depth with usability for shop-floor personnel. The original ERP had a cluttered interface that slowed adoption. In a competitive manufacturing software market, they needed a partner with manufacturing UX experience to make the platform easier to use without losing functionality.
Solution
Redbrix redesigned the ERP around shop-floor workflows while keeping its technical capabilities. Key modules such as scheduling and inventory were redesigned to simplify complex processes. The customer portal moved RFQ submissions and quote approvals out of email, and AI-powered quoting made it easier to extract data from CAD drawings.
Measurable impact
212%
new-client growth
3.7x
user engagement
new-client growth
3.7x
user engagement
3x
ARR growth
82%
ARR growth
82%
new clients cite UI as deciding factor
Our approach
We began with stakeholder interviews and user journey mapping for operators, managers, and engineers to identify workflow inefficiencies. Through UX audits, wireframing, and shop-floor testing, we developed solutions driven by real-world demands.
We enhanced navigation for critical modules while introducing a scalable design system with standardized UI components, demonstrating our commitment to industrial software UI/UX design that balances complexity with usability.
Key design highlights
Our interfaces highlight essential manufacturing data without overwhelming operators, enabling quick adoption across skill levels.
We integrated interactive task tracking for improved collaboration and intelligent scheduling tools that eliminated manual spreadsheet updates.
Reengineering Quotes UI for faster sales cycles
We overhauled the cluttered quotes interface with clear status markers and high-level sales insights. The redesigned layout features logical grouping that streamlines pricing discussions and accelerates the sales cycle.
Web portal from scratch
We also designed a complete web portal from scratch that transformed how job shops interact with customers. This custom-built platform enables seamless RFQ processing and quote delivery, with customers reviewing and approving orders digitally. StartProto's clients consistently praised the portal, significantly increasing platform engagement and becoming one of the product's strongest selling points in competitive situations.
Optimizing the Scheduling module for real-time production control
The previous scheduling interface lacked clarity, making it difficult for manufacturing teams to manage production workflows efficiently. Following manufacturing software design best practices, we reorganized the scheduling interface to enhance visibility into workloads and production flow. The enhanced interface provides real-time insights into resource allocation with smart filtering options and a TV dashboard mode that displays live schedules, reducing miscommunication and downtime.
Outcome & Impact
Redbrix's expertise in industrial software design guided StartProto's ERP transformation. By integrating AI-driven quoting with a digital web portal, we created a SaaS platform that balances advanced engineering with intuitive interfaces. The redesigned system delivers time savings, improved accuracy, and seamless task execution for job shops and contract manufacturers.
With AI-accelerated quoting and streamlined RFQ management, StartProto distinguishes itself from rigid, one-size-fits-all systems. Our user-focused enterprise software design empowers manufacturing teams to optimize efficiency, minimize errors, and drive profitability.
New clients said the new UI was one of the main reasons for choosing StartProto.
Tim Felbinger
Founder & CEO, StartProto, Inc.
Read the full review on Clutch.co