Branding and go-to-market design support
Alongside product design, Redbrix designs brand identities and the materials software companies use to sell: websites, sales decks, one-pagers, print and marketing graphics.
One team working on product, brand and sales materials keeps them consistent with each other.
Key facts
- Brand identity covers logo directions and the final mark, colour, typography, visual language, guidelines, templates and print tests.
- Website work also covers service pages, blog structure, navigation, and SEO and content architecture for search engines and AI assistants.
- In branding projects, the website is usually the main interest, often together with the logo.
- Brand work is offered for B2B software companies and for B2B companies in other sectors.
What it covers
Brand identity
- Logo directions and final mark
- Colour, typography and visual language
- Brand guidelines and templates
- Print tests
Go-to-market materials
- Website positioning and page design
- Sales decks and presentation templates
- Trade show one-pagers and printed materials
- Marketing graphics for launches and campaigns
Websites and search
- Service pages, blog structure and navigation
- SEO and content architecture for search engines and AI assistants
Who it is for
- B2B software companies whose product, website and sales materials were made by different people at different times
- Software companies preparing a launch, a trade show or a rebrand
- B2B companies outside software that need a brand and a website, such as manufacturing and other real-sector businesses
Why product and brand belong together
A product built on a standard component library looks like other products built on the same library. A brand made only for the logo leaves the interface generic. When the same team designs both, the brand is translated into interface tokens and the marketing site, sales decks and product look related.
For B2B software, the product is often the strongest sales material. Screenshots on the website and in decks, and the live demo itself, carry the brand as much as the logo does.
What makes it hard
- Destinations. Materials that look right in the design tool fail at their destination: a print shop rejects the file, an exported deck loses editability, fonts are substituted. Destination specifications such as bleed, colour profile and format need to be collected up front.
- Font licences. Fonts have to be checked for licensing before they are chosen, especially when the client’s team will edit materials later.
- Editors after handoff. Website editors need to reorder and emphasise content blocks without a developer.
Where Redbrix has worked on this